Sales Management

• Understand the roles and responsibilities of a sales manager.

• Learn skills to achieve better results through their teams using sales plans and targeting techniques.

• Clearly understand how to prepare a sales forecast and a sales plan for their sales operation.

• Properly observe, evaluate and give feedback to team members and set performance development objectives using assessment tools supplied and provided within the training program.

• Explore ways to motivate their sales teams and create a more motivating environment.

• Run more effective sales meetings and morning huddles to inspire and motivate and provide clear direction to their sales team members.

HOTEL MANAGEMENT / Food &Beverage

• Gain a comprehensive understanding of the key principles and concepts in hotel management and food and beverage (F&B) operations.

• Learn effective strategies for managing various aspects of hotel operations, including front office, housekeeping, sales and marketing, and F&B outlets.

• Develop the skills and knowledge necessary to provide excellent customer service and ensure guest satisfaction in a hotel and F&B setting.

• Acquire the ability to plan and organize F&B events and functions, including menu planning, food preparation, and beverage service.

• Understand the financial aspects of hotel management, including revenue management, cost control, and budgeting for F&B operations.

• Gain insights into industry trends, best practices, and the latest technologies used in hotel management and F&B operations.

Strategic thinking

• Develop a clear understanding of strategic vision and mission, and how to align them with organizational goals.

• Gain skills to formulate effective strategies that can drive the success of your company.

• Learn to critically analyze and evaluate the internal and external factors influencing your organization's strategy.

• Identify and capitalize on opportunities to differentiate your business and gain a competitive advantage in the market.

• Enhance your ability to engage with target customers, understand their needs, and develop innovative marketing approaches.

• Build a high-performing team by employing effective coaching techniques, hiring the right talent, and fostering a culture of motivation and growth.

Design thinking

• Understand the five stages of the design thinking process.

• Recognize the significance of empathy in the design thinking process and employ effective interviewing techniques.

• Generate and organize ideas using creative techniques and selection methods.

• Develop prototypes to test and validate ideas, observing user behavior and evaluating test results.

• Discover the essential characteristics of an effective design thinking team.

• Equip themselves with the necessary skills and resources to successfully navigate the design thinking process and foster a culture of innovation.

Marketing strategy

• Understand the fundamentals of successful marketing, including analysis, strategy, and tactics.
• Learn how to conduct comprehensive market research and analyze internal and external factors.
• Develop a strategic approach to market segmentation, targeting, and positioning.
• Explore effective communication strategies and identify the best channels to reach the target audience.
• Gain knowledge in creating a balanced marketing mix and developing a comprehensive communication plan.
• Develop skills to translate marketing strategy into action by creating an operational marketing plan and tracking progress.

Customer focus

• Gain a comprehensive understanding of what customer focus entails and why it is crucial for business success.

• Learn techniques and strategies to establish strong connections with customers, fostering loyalty and long-term relationships.

• Develop the skills to uncover underlying customer needs and desires, going beyond surface-level interactions.

• Acquire the knowledge and tools to go above and beyond customer expectations, creating memorable experiences and generating customer advocacy.

• Learn effective approaches to handle customer complaints and turn them into opportunities for improvement and enhanced customer satisfaction.

• Discover the principles of hostmanship and apply them to create a welcoming and exceptional customer experience at every touchpoint.

Nifty negotiations

• Develop a comprehensive understanding of effective negotiation approaches and techniques.
• Learn how to create a positive negotiation atmosphere that fosters collaboration and mutual agreement.
• Master the art of determining desired outcomes and setting clear negotiation goals.
• Acquire the skills to effectively use the What-If technique to uncover the other party's needs and motivations.
• Explore the anchoring technique and discover how to leverage it to steer conversations and influence decision-making.
• Gain the ability to create value for all parties involved in negotiations and confidently make offers that are difficult to refuse.

LinkedIn for Business

• Develop a compelling and professional LinkedIn profile that effectively showcases your expertise and attracts your target audience.
• Learn strategies to expand your professional network and connect with industry influencers, potential clients, and partners.
• Gain insights into leveraging LinkedIn's features and tools to enhance your visibility, engage with your audience, and promote your business effectively.
• Understand the best practices for creating and sharing valuable content to establish yourself as a thought leader in your industry.
• Discover techniques to effectively participate in LinkedIn groups and communities to build meaningful connections and expand your reach.
• Learn how to track and measure the success of your LinkedIn efforts, and continuously optimize your presence to achieve your business goals.

Facebook for Business

• Understand the fundamentals of using Facebook for business and its role in digital marketing strategies.

• Learn how to optimize your Facebook business page to attract and engage your target audience effectively.

• Discover techniques to create compelling and engaging content that resonates with your Facebook followers.

• Gain insights into Facebook's advertising platform and learn how to create and manage successful ad campaigns.

• Understand how to analyze and interpret Facebook Insights data to measure the performance of your Facebook marketing efforts.

• Develop strategies to build and nurture a community of loyal followers, foster meaningful interactions, and drive business growth through Facebook.

TikTok for Business

• Understand the fundamentals of TikTok and its potential as a marketing platform for businesses.
• Learn how to create compelling and engaging content that resonates with the TikTok audience.
• Discover strategies to increase visibility, attract followers, and build a strong brand presence on TikTok.
• Gain insights into TikTok's algorithm and trends to optimize content reach and engagement.
• Explore TikTok's advertising options and learn how to effectively leverage them to reach a targeted audience.
• Measure the success of TikTok marketing campaigns and learn techniques to refine and improve future strategies.

Influencer

• Understand the importance of persuasion and genuine influence in rallying others to your cause.

• Familiarize yourself with effective and subtle influence techniques.

• Discover the secrets of decision-making and leverage them to enhance your influence.

• Adopt appropriate behaviors using the "Rose de Leary" model for effective engagement and influence.

• Enhance your social capital by actively listening, understanding others' interests, and providing valuable service.

• Strategically exploit the herd mentality, choose ambassadors wisely, and create a sense of urgency using scarcity principles.

The elevator pitch

• Understand the concept and purpose of an elevator pitch, and its importance in capturing attention and delivering a concise message.

• Identify the key elements of a successful elevator pitch, including knowing the target audience, connecting a need with a service, and effectively combining authenticity and clarity.

• Develop the skills to write a compelling elevator pitch, starting from a draft and incorporating persuasive techniques to enhance its impact.

• Practice and refine the delivery of the elevator pitch, utilizing presentation skills and engaging techniques to create an inspiring first impression and captivate the audience.

• Learn techniques to actively interact with the audience during the pitch, fostering engagement and building rapport for a more memorable and impactful presentation.

• Continuously improve the elevator pitch through feedback and self-assessment, utilizing tools such as the 360-degree feedback test to identify areas of development and refine the pitch for ongoing success.

Scrum Methodology

- Understand the value of Scrum and its application in project management.

- Discover the three pillars that Scrum is based on and how they contribute to successful projects.

- Learn about the roles and responsibilities of the members of the Scrum Team.

- Use the Product Backlog to describe project requirements and define the desired outcome.

- Initiate and manage a Sprint using the Scrum Board.

- Conduct a Sprint Review to gather feedback, and a Sprint Retrospective to evaluate performance and identify areas for improvement.